Business plan Research Paper Example | Topics and Well Written Essays - 2250 words

Business program - Research Paper ExampleUnder Knowledge rememberings strategic merchandise jut/approach, it will continuously monitor potential benefits/opportunities offered by the new line of products/books, tapes and DVDs to ascertain its financial viability (Zanoni, 2011). Ansoff representative In order to meet the above objectives, Knowledge Store can drug abuse Ansoff matrix/ framework to make decisions regarding the books, tapes and DVDs marketing growth strategies. It will used to ascertain strategic priorities regarding the launch of this new product line to attract more customers, expand the existing market share and to increase sales tax revenue earnings (Grewal & Levy, 2011). It stand bys in creating a logical platform on which the above objectives are developed, following polar desegregate categories shown in the diagram below. Fig. 1.0 Ansoff Model Moreover, Ansoffs matrix is employed to determine the books, tapes and DVDs e-marketing strategies that will he lp in meeting the objectives of increasing the customer base and market share. This will be facilitated by the use of internet services, which reach more customers segments in different geographic markets across the globe (Kerin, Hartley & Rudelius, 2010). Knowledge Store Marketing Mix The 7Ps of marketing that the inclose applies currently include, people, product, price, promotion, place, process, and physical evidence. They determine the success of the business if hale articulated. In business, the 7ps are called the marketing mix and are ready(prenominal) to the authority managing the store affairs. Primarily, the marketing mix combines the product and service aspects, thereby making the 7ps. For the case of Knowledge Store Store, the marketing mix is considered in the situation of books, tapes and DVDs products marketing. The report outlines the various ways, in which the store has used the elements in improving the books, tapes and DVDs products and marketing purpose for t he business operations (Shimp, 2007). People In reality, the people are the most important aspect of the marketing mix, an issue that the store had recognized. For instance, the use of books, tapes and DVDs products is capable of altering the dynamics, which surround those delivering the books, tapes and DVDs products. Product Through improved books, tapes and DVDs technology, the store has deliverd a means of delivering new and unique products, which are intended to match many other available products. Besides, the purely new products are presumed to develop new business opportunities for the store. Some of the products they make are in line with the technological development Price Pricing of the books, tapes and DVDs products that Knowledge Store intends to supply is very earthshaking in determining the overall sales volume. Promotion Carrying out promotion is one of the means by means of and through which Knowledge Store can render awareness on its new products line. For Know ledge Store Store, the books, tapes and DVDs products provide them with many opportunities for doing promotion to sensitize the public on the products. Place Knowledge Store can create a new interaction place for their consumers so that the communication between them could be cordial, easy and with supreme efficiency, especially on its new product line/ books, tapes and DVDs. Process The issues relating to the process involve the channel through which